Email Marketing Analytics: Email Marketing Metrics & KPIs for B2B Marketing

Digital Advertising

Email Marketing Analytics: To measure the success of business growth performance, the companies must use the key performance indicators (KPIs). The financial limit that B2B companies will assign for marketing and the activities relevant to the business or company. With the help of the quantity of data and analytics, it is difficult for companies to differentiate the most significant and non-significant marketing metrics. It is often that marketing teams of the companies are suffering from the generation of potential leads, and not enough quality leads. The potential sales and marketing leads are essential for companies to measure the growth of the business. Here is the email marketing analytics where the B2B marketing metrics and KPIs involve.

Email Marketing KPIs

Marketing KPI is the measuring metrics used by the marketers in evaluating the success of marketing over all platforms. The trending marketing KPIs are the pack that contains the marketing qualified leads (MQL), cost per lead, website visitors per marketing platform, and cost per acquisition (CPA), etc.

  • Click-through rate (CTR): The number of clicks on a link in an email divided by the number of recipients who received the email
  • Unsubscribe Rate: The percentage of people who have unsubscribed from your mailing list
  • Bounce Rate: The percentage of emails that were delivered but not read
  • Campaign open rate
  • Click-through-rate (CTR)
  • Conversion rate (CR)
  • Cost per click (CPC)
  • Cost per action/acquisition (CPA)
  • Email marketing ROI

Email Marketing Analytics Tips

  • Create a new email campaign to test different subject lines
  • Analyze your open rates and which days/times are the most popular for opening emails
  • Find out how many people clicked on links in each email and what they clicked on
  • Find out how many people unsubscribed from your list by looking at your bounce rate
  • Find out who your audience is
  • Choose the right email service provider for your needs
  • Create a newsletter that’s engaging and easy to read
  • Use an autoresponder to send follow-up messages automatically when people don’t open your first message or click on links in it
  • Keep track of what works by testing different subject lines, content types, timing, and frequency
  • Track your email open rates
  • Create a tracking code to see how many people are clicking on links in your emails
  • Monitor the conversion rate of any sales generated by your email marketing campaign
  • Use email marketing software to track open rates, click-throughs, social shares, and other metrics
  • Create a newsletter with engaging content that your subscribers will appreciate
  • Include links in your emails to make it easy for subscribers to share your content on their favorite social media platform
  • Send out an email campaign at least once per month
Email Marketing Analytics

Email Marketing Analytics: Bounce Rate

Bounce rate is nothing but the measuring metric that reflects that the percentage of website visitors quit from the website without participating in the website activity such as buying, form sign up and link clicking, etc.

Through this, the businesses can identify the performance of their website that how it is reaching the audience. Reduce the bounce rate by delivering email campaigns with unique and readable content that conveys the right message to the relevant audience.

Email Marketing Analytics: Click Rate

The email click-through rate is the factor that can be used to find how many people have clicked on the number of links on the email marketing campaign.

That means through this; you can find the number of email campaigns successfully delivered to the subscribers.

Email Marketing Analytics: Click-to-Open Rate

It is the percentage of the email subscribers that have open the email campaign. The clicks and opens will let you find the performance of your email marketing campaign through which you can better enhance business growth.

Email Marketing Analytics: Conversion Rate

The email marketing conversion rate is nothing but the percentage of subscribers that take part in the action to buy after reading the emails generated by the business brands.

With the help of this email marketing metric, the businesses can scale the performance of email marketing, and the return on investment can be determined.

Email Marketing Analytics: Delivery Rate

The delivery rate of the email marketing can be defined as the percentage of the emails sent from which the bounce rate is ignored. Having an exact email list, unsubscribe option, and personalized email campaigns, etc. can enhance the growth of your business.

Email Marketing Analytics: Hard Bounce

The hard bounce rate of email marketing occurs when the email is unable to be delivered due to the invalid email address and incorrect domain name.

When the sender’s inbox is full, the emails sent will be rejected; this may be another reason to have the hard bounce rate.

Email Marketing Analytics: Open Rate

The percentage of email subscribers that have opened a particular email campaign from the total number of email subscribers is the open rate.

How effectively your email marketing campaign is reached, the right people can be determined by using this open rate measuring metric.

Email Marketing Analytics: Pass Along Rate

The pass-along rate is the scaling term for word of mouth marketing where the delivery can be done by using email marketing messages. Here the content plays a vital role in entertainment, breaking news, humor, and shopping specials, etc.

Email Marketing Analytics: Read Length

The most effective email marketing metric is being competitive in the market, and to do this, one of the best effective ways is trimming the length of the email marketing.

Through this strategy, the email subscribers can feel comfortable finishing reading the email message and gives a quick response.

Email Marketing Analytics: Revenue per Email Sent

Revenue per email sent is the primary marketing metric through which you can track your email marketing campaign performance. Either it may be small or large, any business brand can use it, but only a few organizations are using it.

Email Marketing Analytics: Soft Bounce

When the email marketing campaign is delivered to the recipient’s email server, and it is bounced back as an undelivered mail can be defined as the soft bounce. When the email inbox of the recipients is full, that may also lead to having a soft bounce.

Email Marketing Analytics: Unsubscribe Rate

The unsubscribe rate is the measuring entity, which can be the percentage of the people that have decided to unsubscribe from the mail list of an email marketing campaign.

The massive unsubscribe activity leads to show negative impact from email service providers like Gmail and Yahoo etc.

Email Marketing Analytics: Subscribe to Email Updates

As email marketing is one of the top ways to reach a wider range of customers, then it is necessary to encourage your existing customers, audiences, and website visitors to subscribe to the email updates.


The applied efforts on the business’s bottom line are a significant factor in measuring the success of the company by understanding the effectiveness of your business. When you hire the perfect marketing plan for your business, then you can prove yourself getting the added value credits for your business. What your business performance results in, but tracking the email marketing metrics and KPIs for B2B marketing, helps the companies to learn something that can be used to enhance the present and future marketing campaigns that can boost the sales of the business.

The average person spends five hours a day on their phone. That’s almost half of one’s waking life! This means that email marketing is more important than ever, and the best way to do it is by using mobile-friendly templates built with responsive design in mind. We specialize in creating these solutions for our clients to reach as many people as possible no matter where they are or what device they use. If you need help implementing an effective email strategy into your digital marketing plan, let us know! Our team would love to provide expert consulting services tailored specifically for your business needs and goals. Which type of template have you used? Tell us about how well it has worked out for you below!

Now that you’ve read our blog post, we hope you feel confident in your abilities to create a high-converting email marketing campaign for your business. If you have any questions about how this all works or want help creating an effective email strategy for your company, don’t hesitate to contact us! We offer consulting services tailored to the needs of small businesses and startups looking to increase their lead generation through more targeted emails. Get in touch with us today!

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