Content Mapping: How to Build An Effective Content Strategy to Increase Its Reach

Digital Advertising

It’s essential to have a content strategy that will give you the best chance at reaching your goals. Content mapping is an effective way to build this strategy and increase its reach. Read more about content mapping here!

How to create a content map, and what that can do for your business. A content map is simply a visual representation of the topics and ideas covered in your blog posts.

It’s important because it keeps bloggers on track, ensures they’re not wasting time on unrelated topics, and helps them build their expertise over time.

And as we know from the law of diminishing returns, too many posts about one topic or idea dilute its effectiveness- making each post more valuable by providing different perspectives or insights into the topic at hand.

The best content marketing strategy is to create a map of the content you plan to publish and then insert where it should go. This will allow you to have an effective reach for your content.

What is Content Mapping?

Content mapping is a method for finding the right content to share. After you’ve mapped your website’s pages, you can see how well your site content covers different topics and use that to plan future posts.

Content mapping is a way to organize content around specific topics. This helps people who have used the site before and introduces new users to relevant information without overwhelming them with too much.

Content Mapping is a method of making your content more scannable by using headings and sub-headings to make it easier for people to read.

Content mapping is looking at your current content and determining what can be improved.

Why do you need to create a Content Map?

A Content Map is a visual representation of your website’s pages and posts. Using it, you can easily spot gaps in content and duplicate content.

A content map helps organize your ideas. It also enables you to think about how to structure the information that you’re creating.

Developing a Content Map is crucial because you need to discover the main points of your content. Once this is done, creating an outline with these topics in mind will be easier.

How Does Content Mapping Help Your Business?

Content mapping is a great way to map out your website’s content.

Content mapping can help businesses in many ways. It allows you to see the big picture of your website or blog and figure out what content is missing. You can then fill that hole with helpful information for customers, increasing traffic to your site.

Content mapping will help you grow your business because it’s a great way to develop sales copy that resonates better with customers.

Content mapping helps businesses by improving content quality and quantity. Content is crucial to any business, whether a marketing campaign or blog post. It lets you put your best foot forward with prospective customers or followers online.

What is the Buyer’s Journey?

The Buyer’s Journey is a way to analyze the buyer’s thought process when they’re looking for something. It usually starts with Awareness, considers, then decides, and ends in purchase or repurchase.

The search for a product or solution begins when a buyer encounters an information gap. After identifying the problem, buyers start researching solutions, which is referred to as Awareness. They then assess their options by comparing brands, pricing, and features.

The buyer’s journey is a multi-step process every individual goes through when making a purchase. The first step is Awareness, which means consumers become aware of their need for purchased items.

When a customer buys something, they go through a decision-making process that the buyer’s journey describes.

Steps To Start The Content Mapping Process

  • Research the topic
  • Brainstorm keywords and phrases to include in content
  • Create a mind map of your content outline
  • Organize your content into categories: introduction, main points, conclusion, resources
  • Identify the purpose of your content
  • Determine what type of content is needed
  • Create a list of topics to include in each category for your map
  • Evaluate which formats are best suited for different types of information
  • Define the tone and style that will be used throughout the content map
  • Determine the goal of your content map
  • Gather all existing content
  • Create a spreadsheet to organize data in an organized way
  • Sort the information by type (text, images, video) and topic/category (e.g., “Furniture”)
  • Assign each piece of content with its corresponding class and place it accordingly on the spreadsheet for easy reference
  • List all the topics you want to cover
  • Make sure each issue is relevant to your audience
  • Create a list of articles that are related to each topic
  • Identify which articles are most popular or have the best engagement rates and use them as your starting point for content creation
  • Gather content from the web and social media
  • Map out what you have found on a spreadsheet or in a mind map
  • Rank each piece of content by its relevance to your topic, starting with the most relevant piece as one and going down to less relevant pieces as 2, 3, 4, etc.
  • Identify the topics that are important to your business
  • Create a list of keywords for each case, including synonyms and related terms
  • Use these keywords as headings in an Excel spreadsheet or Google Spreadsheet
  • Brainstorm content ideas under each heading
  • Brainstorm all the topics you want to cover
  • Make a list of keywords and phrases to help people find information on those topics.
  • Create an outline for each topic, including subtopics and supporting points
  • Write articles about each subtopic, starting with the primary keyword/phrase as the article’s title.
  • Identify the main topics for your content map.
  • Create a mindmap of all the topics on one sheet of paper
  • List out each case with subtopics and create a mindmap for them too
  • Write down what you want to write about in each section, making sure not to repeat any information
  • Determine the audience for each piece of content
  • Create a map of all the different types of content you’ll need to produce
  • Start mapping out individual pieces, so you know what needs to be created and when
  • Choose a content type (such as blog, email, or video)
  • Create an editorial calendar to plan when you’ll publish what content types
  • Brainstorm topics for each month in the calendar that will be relevant and interesting to your audience
  • Write the topic ideas into a spreadsheet with links to other resources on the topic

How do we plan my website’s content map?

The first thing we do is brainstorm and come up with a list of all the topics I want to cover. This can be done by using mind maps or writing them down on paper.

Please create a page with an outline of your content map and use it as the basis for the rest of your pages.

First, you should map out the main topics that your website will cover. Then, think about how each case relates to categories or groupings. After that, list the possible page titles for each type and which sections will house them.

Use our content mapping tool to see your website in a whole new way.

What are the Benefits of Content Mapping?

By mapping out your content, you can quickly identify what needs to be written and how it should be grouped for the most significant impact.

Content mapping is a great way to plan your content before you write it. It helps you visualize what that content will look like on the finished product, which gives you valuable insights into how people will relate to it.

Content mapping makes it easy for you to organize your information, which will help you better understand the material.

Content mapping is an effective tool for creating better content.

Content Mapping Tips From the Pros

  • Create a content map of your website
  • Include keywords in the title and description for each page
  • Use blog posts to provide helpful information that people will want to share with their friends
  • Add videos, infographics, and other visual content on pages where it is relevant
  • Make sure you are linking between different pages on your site
  • Keep the audience in mind when creating new pieces of content
  • Engage with customers on social media to get feedback and ideas for future posts
  • Create an outline before writing
  • Outline the structure of your blog post
  • Use keywords to create links between related posts
  • Include a title and sub-headings for each section in your content map
  • Make sure you include keywords in your headings, sub-headings, and text
  • Know your audience
  • Create a content calendar. Please keep it simple and easy to understand
  • Use visuals where possible
  • Be consistent with the tone of your writing
  • Know your audience and their interests
  • Use keywords to generate ideas for content
  • Create a list of topics that you want to cover, then brainstorm specific articles on each topic
  • Identify gaps in the market and fill them with relevant content
  • Be consistent- publish at least one article per week if possible
  • Use a Content Mapping Tool
  • Create the content map before you start writing
  • Make sure your content is relevant, interesting, and engaging
  • Include keywords in your content so it will rank higher on search engines
  • Add links to other pages of your site or external sites that are related to the topic being discussed
  • Create a content map for your blog posts
  • Use the “headline” technique to create more compelling headlines
  • Make sure you have enough images and videos on your site to keep people engaged
  • Include links in your post that will take people back to the main page of your website or other pages on the site
  • Create a content map
  • Utilize the content map to create new blog posts and other types of content
  • Use keywords in your titles and tags to make it easier for people to find your post.
  • Ensure you use relevant, keyword-rich descriptions with links on each site page.
  • Include images in all of your posts, as well as videos when appropriate
  • Consider the audience
  • Create a content map to plan your posts
  • Add videos, photos, infographics, or other media that will engage readers
  • Promote your content through social media and email marketing
  • Start with the end in mind
  • Create a content plan
  • Make sure your content is on-brand and relevant to your audience
  • Always be mindful of SEO keywords
  • Write for humans, not search engines


Content mapping is a new tool in the digital marketing world. It’s quickly become one of the most effective ways to build an impactful content strategy, increasing your reach by helping you understand what content will resonate with different audiences and help them solve their problems.

If this sounds like something that would be helpful for you or your business partner, we’re here to share our expertise and provide consulting on putting together a successful content map plan. Contact us today!

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