Setting up a Facebook Business Manager account is the first step to creating a professional Facebook page for your business. This article will show you how to make your Business Manager account and add your business as a new Page. Once your Business Manager account is set up, you can start customizing your Page and gaining insights into how your audience interacts with your content. Let’s get started!
What is Facebook Business Manager?
Facebook Business Manager is instrumental for companies and brands to organize their pages on Facebook. With the help of this tool, companies can manage their pages and an account on Facebook. There are many features and benefits of this device. Let us explore them.
Who should use Facebook Business Manager?
Those who have multiple pages to a manager.
A business that serves geographically different time zones.
Who has several pages and multiple clients?
Brands or e-commerce sites that want to target audiences to increase sales
Websites to attract the audience to their blogs or sites.
Getting Started with Facebook Business Manager
The first thing is to set up a business account on Facebook. For this, visit https://business.facebook.com/.
Click on the ‘Create Account button. Log into your Facebook account and create the business manager account by providing the details such as the business name.
The name should contain no special characters. Remember that this name is visible to everyone. Provide your name and address to create the profile.
Now the Business Manager app will be launched where you can use the ‘Business Setting’ option and go to where you can manage everything related to Business Manager.
The clear instructions are straightforward; therefore, follow this on-screen instruction.
The next step is to create an Ad account in the Business Manager. Look for this option under the Business Manager Settings ‘Create Ad Account.’
The user then has to provide necessary information such as account name, the timezone of the business, currency, etc.
Then select the people that you want to add to the new ad account. After selecting the users, click on ‘Save Changes.
Did you know?
Facebook is not only a Medium for Branding; it is medium for marketing. For every second 20,000 members register in Facebook the stats, it self-says a lot.
‘The next step is to set up the ‘Method of Payment.’ Click on ‘View payment methods and ensure no payment methods are currently available.
Then click on the ‘Add payment method’ button. Enter all the details.
The Facebook ad account is now ready. The next step is to create a Facebook Business Page.
Go back to the Setup section of Business Manager and choose the ‘Create Page’ button. Choose a category for the Page, give a name to the Page, and select the type.
The Page you created is linked back automatically to the business manager by Facebook.
Add admins and employees to the Page by navigating the setup guide and looking for people.
Facebook Business Manager Benefits
Facebook Business Manager helps to solve many problems and offers numerous benefits to companies.
Accessing the pages and accounts without getting connected to coworkers on Facebook is possible.
The ad accounts and pages on Facebook can be accessed and controlled securely.
There is no need to share the logins or change the passwords.
It is easy to add or remove agencies and employees from the account.
Based on your business objective, permit employees of admins to access accounts with different permission levels.
All the accounts will be in one place, making it very easy to manage them.
Advertisers can create ads with different ad sets.
Tips to Get the Most from Facebook Business Manager
Using the Business Manager tool, managing multiple pages on Facebook is easy. The company’s data can protect by knowing how to use the device correctly. Those with various pages on Facebook know how difficult it is to manage them.
Did you know?
70% of your New customers hear about your brands first through Facebook Business.
Switching between accounts is tedious. Facebook introduced this tool to access various sheets, reports, advertising, payment methods, etc., from a single place. There is no need to link the Facebook ad account and the personal account.
If an agency manages your Facebook profiles and pages, you can allow them to claim the Page under the business manager. Using the tool, you can give them complete or little control over the account.
A project is one of the most valuable features of Facebook Business Manager. With this feature, it can group pages and add accounts and apps. The pages can arrange by location, business unit region, etc.
Launch the Power Editor or Ads Manager from the Business Manager account directly. The dashboard allows viewing all the assets analytics, seeing a performance, and getting insights on all properties. View PageFeed allows following what the organization you are supporting is doing. You can like the comments.
Facebook Business Manager Common Issues
Like all other instruments, there are issues with the Facebook Business Manager tool. There are limitations on ad accounts. The limit can be found by going to Business Setting and then Info.
The user can also request more ad accounts. There is a data discrepancy between the Business Manager and Google Analytics. Facebook Business Manager might prove to be a problem for some people to measure the performance of the ads.
Did you know?
More than 500+ billion people watch Facebook Videos every day.
Google Analytics measures data by visits and views, and Business Manager reports traffic through clicks.
Companies’ problems related to user access and permissions of Facebook Pages and Ad accounts were solved using the Business Manager Tool.
Though learning the tool might take a little extra time, it becomes easy to manage the account. Learn the ins and out of the device, making distribution and control of the ads easy.