LinkedIn Marketing Trends Brands Need To Know in 2024

Digital Advertising

LinkedIn Marketing Trends: What will LinkedIn look like in 2022? According to recent trends, it will be a powerful platform for brands. You need to know about LinkedIn to stay ahead of the curve.

  • Video is a significant part of the platform.
  • LinkedIn is becoming more and more popular with B2B buyers.
  • New features are coming out that will make LinkedIn even more valuable for businesses.

LinkedIn is changing. In 2022, it will be a very different platform than today. If unprepared for these changes, your brand could fall behind the competition. Here are three LinkedIn trends brands need to know about in 2022.

LinkedIn Marketing Trends Brands Need To Know in 2024

LinkedIn is going to be the dominant social media site in the world. It will dwarf small-time sites like Twitter, Instagram, Pinterest, and Tumblr.

The study predicts that LinkedIn will be more like Twitter in moving data in real time rather than providing a rich library of stored information.

Professional networking will be far more than simple online connections. New technologies will let us know who is online, what interests them, and their views on virtually any topic. As these capabilities evolve, new forms of instant feedback will become commonplace. This will result in vast improvements in almost every aspect of the business. The study found that LinkedIn will add more personal branding tools revolving around connections and publishing. In addition, the company appears to be pushing people to create a fully branded online identity and doing it on LinkedIn, making it a more important channel for marketers.

LinkedIn will become even more social. People are already turning to LinkedIn more and more to find out about people: their contact info, where they work, contact info for those who work with them, and what’s happening in their lives. LinkedIn will increasingly become the place for users to find out about people.

  • LinkedIn is the trending social media site for professionals
  • Marketers should focus on creating content that appeals to their target audience and resonates with them
  • Brands need to be aware of changes in the platform’s algorithm, such as how it prioritizes posts from people you already know or those who have commented on your posts before
  • The number of followers a company has will not be as significant as engagement rates and follower demographics by 2022
  • LinkedIn is becoming the go-to place for job seekers to find jobs
  • The best way to get noticed on LinkedIn is through your connections, not ads
  • Brands need to be more creative in their content and interactions with customers
  • One of the biggest mistakes that brands make when marketing on LinkedIn about customer service
  • Brands are using LinkedIn to promote their products or services- including releasing content on their company page and advertising with sponsored posts
  • The average person spends about 17 minutes a day on LinkedIn- which means you have plenty of opportunities to reach them
  • As of 2019, there are 1 million active advertisers on LinkedIn
  • LinkedIn will be the #1 social media platform for connecting with professionals
  • LinkedIn Marketing will become more critical than ever before, including paid ads and sponsored content
  • Connecting on LinkedIn with influencers in your field is a must if you want to grow your company’s audience, especially when it comes to B2B marketing
  • You’ll need to have an online presence outside of Facebook and Twitter- even though they may still be popular networks, they won’t be as effective for meeting new prospects or driving sales
  • The average person will spend less time on their phone daily, so marketers must find better ways to elevate messages without relying solely on mobile.
  • LinkedIn will continue to grow as a professional network
  • Brands will need to find ways to stand out on the platform, which could include video content or other creative marketing tactics
  • More companies are likely to use LinkedIn for recruitment purposes, meaning more job seekers are going to be using it, too
  • The rise of AI means that brands should start thinking about how they can leverage automation and machine learning in their social media strategies
  • Brands need to move away from simply posting content on LinkedIn and instead focus on creating a dialogue with their followers
  • The most successful brands will be those that can create unique, valuable content that is also sharable and engaging
  • As the 2020s approach, we will see more companies using LinkedIn as a way to connect with potential employees rather than just customers
  • LinkedIn is the only resourceful social media platform for professionals
  • The majority of LinkedIn users are male and aged 25-54 years old
  • Brands can use LinkedIn to post content, like articles or videos, and  targeted audiences will see that
  • The average brand’s post on LinkedIn gets around five likes and one comment
  • LinkedIn will continue to be a space for professionals and companies to connect
  • There will be more emphasis on how brands can use LinkedIn as a platform
  • Businesses need to focus on building relationships with influencers and customers through LinkedIn
  • Brands should also start creating content specifically for the site
  • Findings reveal that brands are increasingly using LinkedIn to connect with professionals in niche industries (e.g., SpaceX)
  • Companies are also investing in video content on LinkedIn because it’s proven to be one of the most results-driven ways for marketers to build trust with potential customers
  • Marketers must use data analytics tools like Looker or Tableau for their social media campaigns.

LinkedIn will allow advertisers to create their television channels directly on the LinkedIn platform to reach professional decision-makers. The new communication channel will allow advertisers to deliver video content directly to their target audience.

LinkedIn will offer specialized online degree programs. The company will become more active at recruiting young talent, especially in Silicon Valley, while increasingly seeking alliances between large, established companies and high-tech startups.


LinkedIn is a social media site that is essential for reaching prospective customers. As more time and money are spent on this platform, staying up-to-date with the latest trends is vital.

Here are our predictions about how brands should approach LinkedIn marketing tactics in 2022 if they want their efforts to pay off. Reach out to us today if you need help getting started or want someone else to do all the work for you!

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