Social Media Marketing is the first and most significant step to showcasing your e-commerce brand and products. Pinterest is one of the essential social media platforms for marketers, though it is not as popular as other social media platforms such as Facebook, Twitter, and Instagram. To understand the potential of this platform, you must know the Pinterest Statistics and facts.
Top 50 Pinterest Statistics
Pinterest has over 498 million monthly active users worldwide.
80% of Pinterest users are outside the United States.
Pinterest ranks as the #5 most-used social platform in the U.S. for adults.
The gender ratio is shifting, with 47% male users as of 2025.
45% of Pinterest users have a household income over $100,000.
76% of users are female, but male usage is growing steadily.
Pinterest accounts for 33% of all social media referral traffic to websites.
85% of users visit Pinterest when starting a new project (e.g., home, fashion, weddings).
97% of top searches on Pinterest are unbranded, showing opportunity for small businesses.
Pinterest users perform over 5 billion searches per month.
More than 80% access Pinterest via mobile devices.
The average Pinterest user spends 14.5 minutes per session.
60% of Pinterest users use it for shopping and purchase decisions.
Weekly, 89% of U.S. users use Pinterest for inspiration before buying.
30% of U.S. adults use Pinterest, as of January 2025.
Pinterest drives 10x more ROI on shopping ads compared to other platforms.
Over 1 billion boards have been created by users globally.
Pinterest’s ad revenue crossed $3.2 billion globally in 2024, projected to grow by 18% in 2025.
66% of users say Pinterest helps them discover new brands.
More than 80 million people interact with shopping surfaces on Pinterest monthly.
Pinterest sees over 1 billion video views per day.
Pinterest’s shopping feature is used by 50% of weekly Pinners.
Pinterest is now integrated with Amazon Ads, announced in 2024.
Over 250 million visual searches happen monthly via Pinterest Lens.
84% of Pinterest users use it for learning something new.
There are over 15 billion product Pins on the platform.
Fashion, Home Decor, and DIY remain the top content categories.
68% of women on Pinterest say they use it for beauty or skincare advice.
More than 100 million boards are dedicated to travel planning.
Pinterest users are 3x more likely to click through to a brand’s website than Facebook users.
Over 12 million Pins are saved every day on average.
Pinterest Predicts report has an 80% success rate in predicting trends.
Pinterest hosts over 2 million business accounts worldwide.
40% of Gen Z users use Pinterest to decide what to wear daily.
9 out of 10 users describe Pinterest as a positive and inspiring platform.
76% of Pinners say Pinterest feels more personal and useful than other platforms.
The platform’s audience is now 40% Gen Z, up from 28% in 2022.
90% of U.S. moms and 40% of U.S. dads are active on Pinterest.
Pinterest conversion rates are 2.3x higher than other social media platforms.
Pinterest Trends tool is now used by over 500K advertisers for campaign planning.
More than 20 billion repins (saves) happen each month.
Pinterest is available in 37+ languages, making it highly globalized.
Visual search traffic has grown 3x from 2022 to 2025.
62% of millennials use Pinterest for recipes, wellness, and parenting ideas.
Pinterest Ads reach over 300 million people.
85% of Pinners use Pinterest when launching new projects or life events.
Over 5 billion fashion Pins exist on the platform.
Pinterest is now one of the top 10 ad platforms globally for ROAS.
Pinterest TV and live shopping experiences are on the rise since 2023.
Pinterest image and video search AI is now powered by generative AI for smart curation.
Conclusion:
Tap the Pinterest icon, the trending marketing hub for a billion firms, to make your business the most powerful. Moreover, the business accounts can collect audience insights, like impressions, views, etc., on the single dashboard offered by Pinterest. The Pinterest mentioned above statistics will project the performance of its platforms when any marketer chooses to promote.
Frequently Asked Questions (FAQs)
What is Pinterest, and how is it used in digital marketing?
Pinterest is a visual discovery and bookmarking platform where users find ideas for projects, purchases, and inspiration. It’s widely used in digital marketing for visual SEO, traffic generation, and product promotion.
How many people use Pinterest in 2025?
Pinterest has over 498 million monthly active users globally, with significant growth outside the U.S.
What percentage of Pinterest users are male in 2025?
As of 2025, around 47% of Pinterest users are male, marking a steady rise in male engagement.
Why is Pinterest important for e-commerce?
Pinterest drives high purchase intent with features like Product Pins and Shopping Ads. It accounts for 33% of social media referral traffic to eCommerce sites.
What types of businesses benefit most from Pinterest?
Fashion, home decor, beauty, wellness, travel, and DIY brands perform exceptionally well due to Pinterest’s visual nature and user interest patterns.
How does Pinterest compare to Instagram or Facebook for ROI?
Pinterest Ads often deliver 2x–10x ROAS due to higher intent and longer content lifespan.
What are unbranded searches on Pinterest?
97% of Pinterest searches are unbranded, which means users are open to discovering new brands—ideal for small businesses.
What age groups use Pinterest the most?
Gen Z (40%) and Millennials are the most significant user segments; they use them for fashion, life events, and product discovery.
What are visual searches on Pinterest?
Pinterest Lens allows users to take photos or upload images to discover similar content, making Pinterest a visual search engine.
How do Pinterest Trends help marketers?
Pinterest Trends and Predicts provide early access to rising topics, helping marketers plan seasonal campaigns and product launches.
What content performs best on Pinterest?
Vertical pins, videos, idea pins, and seasonal content with DIY, health, beauty, food, and home decor themes tend to get high engagement.
Can Pinterest be used for B2B marketing?
B2B companies use Pinterest to share infographics, how-to guides, industry trends, and branding content.
What do users spend the average time on Pinterest?
Users spend 14.5 minutes per session on Pinterest, often engaging deeply with multiple pins and boards.
Is Pinterest a global platform?
Yes. Over 80% of Pinterest users are outside the U.S., and adoption is rising in India, Brazil, and Europe.
How effective are Pinterest Ads?
Pinterest Ads show high effectiveness with lower CPCs and better conversion rates than traditional social media ads.
What is Pinterest Predicts?
It’s Pinterest’s annual trend forecasting report with an 80%+ accuracy rate, applicable for campaign strategy.
Are videos effective on Pinterest?
Yes, Pinterest videos get over 1 billion daily views, especially for tutorials, recipes, product demos, and style inspiration.
What tools does Pinterest offer for marketers?
Tools include the Pinterest Trends Tool, Analytics Dashboard, Business Hub, and Amazon Ads integration.
What is a good pinning strategy in 2025?
Post 5–10 keyword-optimized pins per day, focus on vertical format and repurpose top-performing pins seasonally.
How can I measure success on Pinterest?
Use Pinterest Analytics to track impressions, saves, link clicks, and conversions. You can also monitor ROAS, CTR, and audience growth.
