Marketing Segmentation: What Are The Types of Marketing Segmentation?
There are many types of marketing segmentation strategies. The most common is demographic, which looks at the age, gender, income level, and other factors that
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Neuroscience in Advertising Research: How is Neuroscience used in Marketing?
Neuroscience is a relatively new and exciting area of research. It has been used in various aspects of marketing and advertising, but there are still
Marketing Myopia: What is the Concept of Marketing Myopia?
The American management visionary Theodore Levitt introduced the concept of marketing myopia in his Harvard Business Review article “Marketing Myopia,” which he wrote back in
Content Mapping: How to Build An Effective Content Strategy to Increase Its Reach
It’s essential to have a content strategy that will give you the best chance at reaching your goals. Content mapping is an effective way to
100+ Ways To Do Online Reputation Management For your Brand
Reputation management for your brand is vital, but it can be challenging to know where to begin. There are so many different ways you can
Visual Search: Importance of Visual Search in Digital Marketing
According to the visual search marketing index, visual searches are on the rise. As people turn to mobile devices for answers and guidance, it becomes
Email Marketing Strategy: Guide to Writing Effective Marketing Emails
Unfortunately, if you’re not careful with your words and how you write your emails, people may end up unsubscribing from your list or, worse marking
Chatbot Marketing: Ways to Use Chatbots for Conversational Marketing
Chatbot marketing is a new form of conversational marketing that uses chatbots to provide personalized customer service. Chatbots can answer questions, handle basic tasks, and
Customer Value Optimization (CVO): How To Increase Your Sales With Customer Value Optimization
Customer Value Optimization (C.V.O.): Customer value is what your customers will pay for your product or service. This value changes as the market changes and
How to Choose a Content Marketing Agency for Your Business
A content marketing agency can help your business become a thought leader in your industry. We will teach you that what you need to consider
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