Content Marketing KPIs: Content Marketing KPIs for Measuring ROI

Digital Advertising

Content Marketing KPIs: We can’t fix the broken when we don’t know, and the only way to succeed is to implement the best practices and monitor the issues on time. This is the most considerable aspect of the content marketing strategy. Setting business goals and tracking the KPIs help collect the significant areas that can strengthen business performance.

It is too simple to build the website and can find the best KPIs that work, but the challenging task is executing them effectively that can find the best results. We can see massive business brands on digital marketing platforms, and those companies are on the path of delivering creative content.

The only drawback of those business brands is failing to find the content marketing analytics and metrics that can enhance the performance of the business. As a content marketer, the only thing is measuring the impact of content marketing that you implement at your business, and this can be done by concentrating on KPIs.

The world of content marketing has changed dramatically over the past few years. What was once a simple way to share information with your customers is now a full-blown strategy for generating leads and conversions and building customer loyalty. The question then becomes, how do you know if you’re doing it right? One of the best ways is tracking your KPIs (key performance indicators). Read on to learn more about what they are and why they matter for content marketing.

This post will discuss key performance indicators (KPIs) and why they matter in content marketing. We’ll also look at common KPIs today, including the number of monthly articles published, average article length, and bounce rate.

An introduction to content marketing KPIs, including what they are and how to utilize them within your strategy. These metrics will help you measure success and identify areas for improvement. This blog post includes a list of commonly used content marketing KPIs and some tips for them effectively.

KPIs are an essential tool in the Content Marketing arsenal, with many companies finding it difficult to measure their success or determine what needs improving. To remedy this problem, we have compiled a list of common KPIs that represent the most valuable aspects of measuring Content Marketing efforts and some tips for making sure these numbers work in your favor!

Content Marketing KPIs

Content Marketing KPI: Conversion rates

Content Marketing KPI: Followers and subscribers

Content Marketing KPI: Growth

Content Marketing KPI: Transactions & Revenue

Content Marketing KPI: Overall traffic

Content Marketing KPI: Time on page

Content Marketing KPI: Click-through rate (CTR) of internal links

Content Marketing KPI: Scroll depth

Content Marketing KPI: Bounce rate

Content Marketing KPI: Social shares

Content Marketing KPI: Links

Content Marketing KPI: Organic rankings

Content Marketing KPI: Brand market share

Content Marketing KPI: Conversions

Content Marketing KPI: Goal Completions

Content Marketing KPI: Page values

Content Marketing KPI: Subscribers

Content Marketing KPI: Customer lifetime value (CLV)

Content Marketing KPI: Customer retention

Content Marketing KPI: Content attribution

Content Marketing KPI: Keyword Ranking

Content Marketing KPI: Traffic Volume

Content Marketing KPI: Popular and Problematic Onsite Content

Content Marketing KPI: Content Effectiveness

Content Marketing KPI: Resolving Audience Needs

Content Marketing KPI: Unique page visits

Content Marketing KPI: Sentiment Analysis

Content Marketing KPI: Influencer Mentions

Content Marketing KPI: Pages Per Session

Content Marketing KPI: Return Customers

Content Marketing KPI: Backlinks

Content Marketing KPI: Open and Click-Through Rates

Content Marketing KPI: Onsite Metrics

Content Marketing KPI: Off-Site Metrics

Content Marketing KPI: Use Common Sense

Content Marketing KPI: Customer acquisition costs (CAC)

Content Marketing KPI: Overall ROI

Content Marketing KPI: Examine Macro Trends

Content Marketing KPI: Examine Small Data

Content Marketing KPI: Content Engagement Metric

Content Marketing KPI: Content Conversion Metric

Content Marketing KPI: Content Outcomes Metric

Content Marketing KPI: Your Content Spend

Content Marketing KPI: Downloads

Content Marketing KPI: Time on page

Content Marketing KPI: Inbound links

Content Marketing KPI: Shares

Content Marketing KPI: Comments and interactions

Content Marketing KPI: Cost Per Click (CPC)

Content Marketing KPI: Cost Per Lead (CPL)

Content Marketing KPI: Lead generation

Content Marketing KPI: Annual Contract Value (ACV)

Content Marketing KPI: Number of social media followers

Content Marketing KPI: Total number of blog posts published

Content Marketing KPI: Social media engagement (likes, shares, comments)

Content Marketing KPI: Visitor-to-lead conversion ratio

Content Marketing KPI: Create a content marketing strategy

Content Marketing KPI: Research keywords and topics to target

Content Marketing KPI: Develop compelling, engaging content that is relevant to your audience

Content Marketing KPI: Promote your content on social media channels and blogs

Content Marketing KPI: Track how many people are engaged with your content

Content Marketing KPI: Number of website visitors

Content Marketing KPI: Average time spent on the site

Content Marketing KPI: Conversion rate for newsletter signups, downloads, and purchases

Content Marketing KPI: Number of blog posts published per month

Content Marketing KPIs for Measuring ROI

  • Getting your content in front of the right people
  • Tracking how many times your content is shared on social media
  • Track how many visitors are coming to your site from a particular piece of content
  • Track conversions and revenue generated by those who came to your site as a result of reading that piece of content
  • Number of blog posts published
  • Number of visitors to the company’s website
  • Number of social media followers
  • Engagement with content on social media (likes, shares, comments)
  • Conversion rate (sales/visits)
  • Reach
  • Engagement
  • Conversion Rate
  • Click-Through Rate (CTR)
  • Cost Per Acquisition/Lead (CPA)
  • Unique visitors
  • Pageviews
  • Time on site
  • Bounce rate
  • Conversion rates


We’ve covered a lot of ground in this blog post. Hopefully, you now have more insight into what content marketing means, its importance for your business, and how to measure its effectiveness. If you need help creating an effective content marketing strategy that includes KPIs or wants someone else to do all the heavy lifting with SEO or content creation, we can help! Contact us today to learn more about our Content Marketing services customized just for your company!

Content marketing aims for the business to reach a broader audience that finds potential conversions. Primarily the size of the company will influence the goals of the marketers. Innovative content creation is also essential for any business to find customer engagement.

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