100+ Email Marketing Best Practices to Boost Your Open Rate

Digital Advertising

Email marketing is a powerful communication tool. But what’s the best method to use to boost your open rate? Check out our 100+ email marketing best practices to find out!

You must employ effective tactics to ensure your emails get seen and read. By following our guidelines, you’ll be well on your way to boosting your open rate and getting more engagement with your readers! So what are you waiting for? Start reading now!

Did you know? Is email still the most powerful marketing method out there? According to a study by Adobe, email has an ROI of 3,800 percent! That’s why it’s essential to follow best practices when emailing.

If you’re looking for some tips to help boost your open rate, you’ve come to the right place. In this post, we’ll share 100+ best practices for email marketing. So whether you’re just getting started or you’ve been at it for a while, there’s sure to be something here for you. Let’s get started!

Best Practices to Boost Open Rate of Email Marketing

  • Personalize your email to the recipient
  • Include a link to an article related to the subject of your email
  • Give something away for free, such as a PDF download or ebook
  • Place links in strategic places, such as at the top and bottom of your message
  • Use images that are eye-catching and relevant to what you’re talking about
  • Be concise
  • Make your email easy to read with short paragraphs and plenty of white space.
  • Create an enticing headline that will get people to open the email
  • Write a personalized message for each recipient instead of sending out one generic message
  • Craft a subject line that is concise and catchy
  • Write an email with a clear call to action
  • Make sure you’re sending emails at the right time of day
  • Personalize your emails by using subscriber’s names, company names, or something they’ve said in previous correspondence
  • Update your contact list regularly so you don’t send out old information to people who have already unsubscribed
  • Be succinct and to the point
  • Make sure your subject line is relevant and easy to understand
  • Include a link in your email for people who want more information about what you’re talking about
  • Use A/B testing to see which emails are most effective with different audiences
  • Keep your subject line short and simple
  • Ensure you have a compelling call to action in the email’s first sentence.
  • Personalize your emails with recipients’ names, even if it’s just their first name
  • Use an incentive or offer to encourage people to open your email
  • Include links that are relevant to what you’re talking about in the body of the email
  • Create a catchy subject line that will make your email stand out
  • Include the date and time in the subject line to give people an idea of when they can expect it
  • Write an engaging, personal message with a call to action for what you want them to do next
  • Please keep your messages short, so they are easy to read on mobile devices
  • Use graphics or images instead of text whenever possible
  • Craft an attention-grabbing subject line
  • Personalize your emails with the recipient’s name and company
  • Include links to relevant content in your email for more information on what you’re talking about
  • Use a personal tone without sounding too informal or sales
  • Personalize your subject line- use the recipient’s name or other personal information
  • Please send a message that is relevant to the person receiving it
  • Keep your messages short, but include all necessary information
  • Add a call to action in your email
  • Personalize your message to the recipient
  • Make sure you have a clear call to action in each email
  • Include images and videos that are relevant to the content of your email
  • Keep emails short, sweet, and simple
  • Write a subject line that captures the reader’s attention
  • Personalize your message to the reader
  • Make it easy for readers to unsubscribe from your email list
  • Use short paragraphs and bullet points, not long-winded explanations or text blocks
  • Keep your emails short, but include essential information about what you’re offering
  • Send out emails at least once per month or more if possible
  • Use emojis in the body of your email
  • Include a clear, concise call to action
  • Make sure you’re sending emails at the right time for your audience
  • Use the right email frequency for your industry and audience
  • Be concise with your message
  • Add visuals like pictures or videos to make it easier for readers to understand what you’re talking about
  • Use the right email frequency for your industry and audience
  • Be concise with your message
  • Add visuals like pictures or videos to make it easier for readers to understand what you’re talking about
  • Make your subject line stand out.
  • Write an email that is short, concise, and to the point
  • Include links in your emails- don’t make people search for them themselves
  • Use a professional tone of voice in all communications with customers
  • Compose an interesting, compelling subject line
  • Write a personal message to your subscribers
  • Make it easy for people to unsubscribe by prominently displaying the link on every email you send.
  • Include images in your emails- they will make them more visually appealing and increase engagement.
  • Use short sentences and paragraphs so readers can quickly scan through the content of the email.
  • Make your subject line catchy and concise.
  • Use a personalized greeting at the beginning of the email
  • Provide readers with valuable content, such as tips or tricks to improve their lives
  • Please include links to related articles that will interest them
  • Be careful not to over-promote products or services in one email
  • Keep it short and to the point
  • Use a subject line that grabs the reader’s attention 3. Add an eye-catching image or video to your email
  • Write in a conversational tone, not formal prose
  • Focus on one idea per email
  • Use a relevant subject line
  • Keep the email short and to the point- don’t include too much information
  • Have an eye-catching image in your email
  • Use compelling subject lines
  • Personalize your email content by including the recipient’s name and company in the message
  • Keep your emails short and to the point, no more than five sentences long
  • Make sure you’re sending out a “thank you” after every purchase or transaction is completed
  • Send coupons or discounts periodically to incentivize customer loyalty
  • Make your subject line clear and concise
  • Personalize the email with the recipient’s name
  • Include a call-to-action, such as “click here to find out more” or “sign up for our newsletter.”
  • Create an enticing offer that encourages people to click on your email
  • Be aware of what you’re sending – if it’s too long, break it into smaller chunks or send multiple emails instead.


It’s not enough to collect email addresses anymore. You need an effective strategy for creating emails that people will read and respond to. We provide several services, including Email Marketing Consulting. Contact us today to help increase your open rates or get more web traffic by using best marketing practices!

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