Landing Page Checklist : Landing Page Best Practices, Guidelines & Tools

Digital Advertising
Landing Page Checklist

When you are in the digital marketing world, you need to adopt the set of digital marketing concepts that includes the marketing vocabulary needed to be on the competitive edge of the marketing industry. Excellent landing pages must be designed for the digital marketing strategy. Most businesses think that creating a landing page sounds simple, but it is not. In the same way, one should concentrate on building a helpful landing page that requires lots of research. This can easily help businesses find lead conversions and improve their return on investment (ROI).

Most marketers are very excited about using pay-per-click, social media marketing, search engine optimization, etc. When you are already in touch with SEO, you can effectively launch landing pages for your website through which you can easily find potential leads.

What is a Landing Page?

A landing page is a page on the website that lets the visitors take a specific action, which means that the web page can follow the promises you mentioned in your website content. You can let your website visitors become your customers or leads. Launching landing pages can benefit you in making the trade, providing information or deals, getting the contact information, providing special offers, etc.

Landing Page Checklist

Landing page purpose:

The landing page can generate potential leads, introduce the business brand to others, make email IDs, etc. Depending on the purpose of launching your landing page, one can get a better idea of designing the landing page that grabs the visitor’s attention.

Optimization of landing page:

The responsive design of the landing page is the primary element that we need to consider when creating a valuable landing page, and this type of landing page can fit any device through which visitors can find a better user experience.


The content or text of the landing page is the most significant one that we need to concentrate on establishing the first landing page for your website. The use of fancy style or suitable fonts, which can be professional, will show a significant impact on user readability.

Call-to-Action (CTA):

A call to action may be an image or text reminding website visitors to take the particular work. It should be helpful to let your business reach your targeted activity.

Compelling headlines:

Delivering the correct headline for your landing page is necessary to direct the visitors to click on the call to action and become conversions.

Adding a logo and link to the home page:

A logo helps the visitors find a genuine landing page from a fake one because most visitors will come to the web page from social media channels. When you add a logo to the landing page, you project yourself as a legitimate online business.

Adding social media buttons:

Building the brand reputation through the build-up of social media profiles is essential, and social media profiles help make the brand authentic.

Genuine testimonials:

Testimonials are an effective promotional strategy where any business needs to feature themes that are most satisfying and give opinions through word of mouth.

Landing Page Best Practices

  • The landing page should contain a single link, which means your page should not include the navigation links you primarily use on the homepage.
  • Your landing page headline must match or be relevant to your advertising content.
  • The content you deliver over your landing page should be what the target audiences are looking for.
  • Using the most compelling call to action button on your landing page should influence your visitors to participate in the activity you are interested in.
  • The sign-up form on your landing page should be simple and practical, not consumed displayed.
  • Social proof of your business brand can be defined as not consuming reviews, social media posts, etc. These can build a brand reputation.
  • The email service providers may offer different landing page templates and marketing automation tools. This makes your work easy, but you must be careful when getting valuable templates.
  • Highlighting the benefits of working or collaborating with your business brand on your landing page can be the most helpful source to find the customers.
  • Conduct A/B testing to determine the different types of the same landing page that help detect the better-performing one.

Landing Page Guidelines:

Driving better results through a landing page is not magic to obtain. The construction and leveraging of the landing page are essential for any business to find growth.

Simple and effective:

The design of your landing should be practical and simple, which can help the visitors not to be confused.

Adding videos and images:

The catchy headlines may not be sufficient to attract visitors, but the I, inclusion of images and videos is necessary to attract the audience and hold the audience’s engagement towards your website.

Delete navigation:

It is essential to remove distractions on your landing page that may confuse visitors and cause them to quit the page.

Mobile optimization:

Always mobile should be prioritized while launching your business website’s landing page. Make sure to optimize the landing page all types of devices.


Launch the conversational landing pages using the chatbots that can be used to improve the growth of the business.

Landing Page Tools

Several landing page builders are available in the market, but choosing the right one is confusing for businesses to explore their brands. Here, we’ve listed the best landing page tools, which mean builders to help you.


It is one of the top trending builders in creating the best landing page, and this enables the drag-and-drop option for the users to use it in simple ways.


This offers an excellent interface for drag-and-drop activity, providing a modern design and fresh templates for your landing page.


HubSpot is one of the best marketing tools, and it enables its customers to access the set of tools and software that helps to improve business growth.


You can quickly build useful landing pages from more than 100 templates quickly and in minutes.


It provides the number of features that are most required for the business, and the drag-and-drop builder offered is the most user-friendly feature. Moreover, it is the cheapest tool that any business can afford.


It is the only tool that deserves to be one of the best for marketers in offering many marketing features.


While talking about this, we can say that it is more than a landing page builder. Moreover, we can launch social content, run automation tasks and popups, etc.


It is one of the top trending tools for startups looking to invest on a low budget.


Besides the landing page builder, this can be used as the listed building and social building placeholder.


It is a data visualization tool and a heat map that can be used to know how website visitors interact with your landing pages.

Landing Page Trends

  • The designing of a landing page is the most significant and trending concept that everyone needs to concentrate on constructing the landing page.
  • The audience attention ratio towards your business can be improved by removing the distracting navigation bars.
  • Splitting the screen into two or more columns can help in attracting visitors at a glance.
  • The delivery of craving headlines will be the most influential factor to influence your visitors to know what your website is about.
  • Hangout with mobile users is not to be neglected, and this holds the active audience engagement.
  • Exploring social media profiles can help better build the brand reputation with a real-time audience.
  • Videos and images on the landing page can be the better customer-driving options to find conversions.


Launching landing pages with effective search engine optimization (SEO) can help you reach your target audiences and find better conversions you have never seen before.

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