50 Pinterest Statistics Every Digital Marketers Should Know in 2024

Digital Advertising
Digital Marketers

Social Media Marketing is the first and most significant step to showcasing your e-commerce brand and products. Pinterest is one of the essential social media platforms for marketers, though it is not as popular as other social media platforms such as Facebook, Twitter, and Instagram. To understand the potential of this platform, you must know the Pinterest Statistics and facts.

Top 50 Pinterest Statistics

  1. 30% of social media user has Pinterest.
  2. Marketers predict that Pinterest will reach a 30/70 gender ratio by 2022.
  3. 80% of the New Signups for Pinterest are outside of the U.S.
  4. Pinterest is the fourth most popular social media site in the U.S., and 29% of U.S. adults use Pinterest.
  5. Over 50% of the new Pinterest Account holders are Men.
  6. 59% of Pinterest users used to know more about purchase-related information.
  7. 80% of Pinterest users are logged in from Smartphones.
  8. As per Pinterest statistics, 1.5 million businesses use Pinterest.
  9. Users can find 75 billion ideas from Pinterest pins.
  10. A female user made an average of 158 pins.
  11. 175+ billion is the total number of pins on Pinterest by 2020.
  12. 84% of Consumers use Pinterest to make decisions on what to buy.
  13. More than 2 billion pinners save the shopping pins to their bards.
  14. 97% of the Pinterest searches are unrelated to any of the boards.
  15. Pinterest drives 33% of the referral traffic to eCommerce sites.
  16. 40% of Pinterest users have a yearly household income of over $100k.
  17. Pinterest generated 4X times more Sales and Conversions than the other digital campaigns.
  18. 11 PM is the most active pinning time; around 6% of the pins happen.
  19. 39% of the female user searchers opt for Pinterest rather than Google and Bing.
  20. 47% of the Pinners utilize Pinterest to plan upcoming Life events.
  21. Travelers and Bloggers were 2 X times more likely to use Pinterest than traditional travel sites.
  22. The Market value of Pinterest will be more than $15 billion by 2020.
  23. Pinterest will make $700 million in revenue by 2020.
  24. People aged between 18 to 49 are the most active pinners.
  25. 55% of Pinterest user searches, especially for products.
  26. More than 14 million articles are posted on Pinterest daily.
  27. 40% of new signups on Pinterest are arriving from men only.
  28. 80% of mobile users use Pinterest.
  29. An active female Pinterest user makes 158 pins on average.
  30. Each month, more than 265 million people use Pinterest.
  31. In the U.S. alone, Pinterest is the top 5th mobile app.
  32. The brand content engages 51 % of female Pinterest users in the U.S.
  33. Two hundred fifteen million Pinterest users are outside the United States.
  34. Pinterest accounts for 2 billion monthly searches on average.
  35. 97% of unbranded searches take place on Pinterest.
  36. Every month, 600 million visual searches occur on Pinterest on average.
  37. On average, each visitor spends 14.2 minutes on Pinterest.
  38. Nearly 10,000 brands on Pinterest have buyable pins.
  39. After browsing content on Pinterest, 30% of Pinterest users bought something.
  40. 52% of Pinterest users said it helps them decide what they want.
  41. Weekly, 90% of Pinterest users make product purchase decisions.
  42. More than 4 billion boards are created on Pinterest on average.
  43. More than 16 billion Pinterest pins are related to Fashion.
  44. 75% of Pinterest users believe it is the only place to find new ideas.
  45. 67% of users use Pinterest to explore their creativity.
  46. 84% of millennials use Pinterest to find health and fitness ideas.
  47. There are more than 1 billion businesses on Pinterest.
  48. Pinterest has more than 4 billion recipe pins.
  49. Businesses save 75% of Pinterest content.
  50. More than 40% of United States dads are using Pinterest.


Tap the Pinterest icon, the trending marketing hub for a billion firms, to make your business the most powerful. Moreover, the business accounts can collect audience insights, like impressions, views, etc., on the single dashboard offered by Pinterest. The Pinterest mentioned above statistics will project the performance of its platforms when any marketer chooses to promote.

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