Account-Based Marketing Tools : Top Account-Based Marketing Platforms for 2024

Digital Advertising

As business professionals, we all love game-changing ideas, especially in the digital marketing industry. Almost all marketers are leaning towards marketing strategies that can only be used to hype the business, not sales. At the same time, B2B account-based marketing is excluded from them though it is one of the strategic approaches the companies use to target the business accounts. But to gain the tip of success, one should focus on finding the top account-based marketing tools and strategies that work.

Account-Based Marketing Tools

Account-Based Marketing Tool: Owler

Owler is the business intelligence software that helps companies of any size get actionable and reliable business insights regularly. With the collaboration of Owler, the business brands can find the above 15 million companies’ profiles. Moreover, this can be used to research accounts, personalize business outreach, and find new prospects.

Account-Based Marketing Tool: ZoomInfo

It is the most trending business intelligence software that offers accurate B2B contact. It is merely a business growth acceleration tool that helps find and connect with business decision-makers easily in any industry and can easily engage particular accounts.

Account-Based Marketing Tool: Groove

Any business’s sales teams can use Groove to boost revenue growth by launching the most effective business processes to review, close, and identify the business accounts. With the help of Groove, any business can find analytics and data-driven insights that can enhance significant aspects like ad campaign automation, calendar integration, emails, sales production, etc.

Account-Based Marketing Tool: HubSpot

HubSpot is the #1 CRM software in the global market, and marketers can use this tool to keep business contacts in a single centralized along with database customization. Using this tool, anyone can gather information about the leads and maintain it in one place.

Account-Based Marketing Tool: Sendbloom

The data-driven automation sales tool can be used to launch targeted email campaigns. With the help of Sendbloom, marketers can turn the leads into business opportunities by delivering personalized and customized sales. The integration of Salesforce in this platform enables marketers to launch ad campaigns from contact forms.

Account-Based Marketing Tool: Adobe Campaign

It can be used to manage, optimize, and automate the program’s overall channels, including traditional and programs that can be emails, direct mails, mobile marketing, etc. Moreover, businesses can build and manage ad campaigns, customer data, analytics, resources, etc., through a single medium that improves the ROI.

Account-Based Marketing Tool: LeadGenius

LeadGenius is the B2B lead generation tool that helps businesses connect and engage with influencers and decision-makers by reaching the target enterprises. Moreover, one can find business opportunities, enhance sales growth, and improve marketing. The most different thing about this tool is that businesses can gather the customer’s data and reach the target business prospects by reducing the email bounce rate.

Account-Based Marketing Tool: Vainu

The data-centric sales intelligence and prospecting tool offers potential sales leads to companies by pulling data from more than 108 million companies in the global market. Furthermore, businesses can quickly launch target marketing efforts.

Account-Based Marketing Tool: Datanyze

It is the lead generation and sales intelligence tool, especially for web technology companies, and it enables businesses to find the set of technologies being used in the market. Using the users can launch the customer alerts and get notified by it whenever any website starts and stops the specific technology that you make the integration.

Account-Based Marketing Tool: Madison Logic

It is an account-based marketing tool that uses actionable data, content, and technologies that help speed up the customer-buyer journey. Most B2B companies use Madison Login to convert the best accounts by identifying the most influential professionals.

Account-Based Marketing Tool: Salesforce Einstein Analytics

Salesforce Einstein Analytics enables companies to analyze data effectively. Also, businesses can visualize the data in real time, giving the best opportunity for marketers to make business decisions without compromising.

Account-Based Marketing Tool: Marketo

It is an enterprise solution platform that gives general ideas by considering areas like customer engagement and marketing management. Moreover, businesses can touch personalization in real-time, enabling users to add their systems.

Account-Based Marketing Tool: Leadfeeder

It is the tracking tool for website visitors through which the business brands can generate potential leads by analyzing the website analytics. With the help of network location and domain from Google Analytics, this tool can find and manage potential leads.

Account-Based Marketing Tool: DataFox

It is the business information portal through which the companies build the most reliable and accurate data that helps the enhancement of the growth of the business. We can say that it is the most powerful prospecting tool that can be used to enhance business growth.

Account-Based Marketing Tool: LeanData

LeadData is the lead generation and management tool, and it provided more than 75 million potential leads for newbies and mid-sized and established businesses. It offers the most advanced lead routing technologies through which companies can save time, automate processes, boost business growth, etc.

Account-Based Marketing Tool: D&B Lattice

It is one of the top trending platforms that help companies to find the list of target accounts that failed on their own. It provides a clear picture of the development of the business, finding feedback, and evaluating business performance, etc. can be done by using the tool.

Account-Based Marketing Tool: Albacross

The lead generation platform enables the companies to track the website visitors through which the B2B businesses can find qualified leads through the analysis of website visitor traffic, visitor activity, and generation of data about the companies.

Account-Based Marketing Tool: Leadiro

It is the favorite tool for B2B companies to find high-quality data immediately that contains email addresses. This information can be used in launching marketing campaigns. Moreover, businesses can trace the prospects and make conversions.

Account-Based Marketing Tool: Act-On

This Act-On marketing automation tool makes nurturing, connection, and conversion possible. Moreover, businesses can use this single-platform marketing automation tool to roll out several marketing tactics that help in the dynamic engagement program.

Account-Based Marketing Tool: LeadSift

The B2B data generation tool helps businesses identify and manage lead prospects and targeted accounts. It gathers massive unstructured public data from the websites and determines when leads’ interest increased over the relevant topics and websites.

Account-Based Marketing Tool: LinkedIn

We all know how effective LinkedIn is in social media marketing. But it is more than social media; it offers the audience’s most valuable insights, including company names, job roles, visitors, etc. Business professionals can use the analytics provided by LinkedIn to engage their prospects by delivering high-quality content.

Account-Based Marketing Tool: ReachForce SmartSuite

ReachForce SmartSuite is the data manager that businesses can use to obtain firmographic, social media data, install-based data, external demographics, etc.

Account-Based Marketing Tool: TechTarget Priority Engine

It is one of the most engaging sales, and marketing platforms that help companies to get direct access to real-time buyers by choosing the priority ranked accounts.

Account-Based Marketing Tool: Everstring

It is the most accurate and reliable marketing automation, and sales intelligence tool that helps the sales, marketing, and business operation teams use and leverage the technographic, intent, and firmographic data that can be used to close more deals. Integrating the Artificial Intelligence and Human Intelligence data platform lets businesses capture and operationalize the B2B data.

Account-Based Marketing Tool: AdDaptive Intelligence

The adaptive Intelligence tool helps businesses to analyze the database of their customers. It enables companies to choose quality prospects using the Account-Based Management (ABM) system, providing exclusive bidding, content management, audience analytics, etc.

Account-Based Marketing Tool: Uberflip

It is a content management and optimization tool that several marketers and sales teams can use. This tool allows businesses to establish the most engaging content from the existing one. Moreover, any company can manage this depending on the audience segmentation.

Account-Based Marketing Tool: KickFire

It is the top B2B solution provider where it offers account-based information that may be revenue, industry, and employee count, depending on the IP address. It provides features like content personalization, data enrichment, account-based marketing, etc.

Account-Based Marketing Tool: Outbrain Amplify

It is the top native advertising platform that helps in providing business opportunities. The advertisers can build lead generation and target the audience by promoting the content.


Just finding account-based marketing tools is not enough to improve the growth of the business, and it is necessary to use the tools mentioned above in real-time.

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