SEO Audit:Top 50 Tips in Auditing a Website

Digital Advertising

Do you agree that SEO is the most preferred aspect of digital marketing? This is where anyone else needs to invest huge efforts. How to best perform the SEO in driving the huge audience traffic to your website? The only solution is to conduct an effective SEO Audit. How is it possible? This happens when we get the best practiced and results-driven SEO Auditing tips that can be available only from the mouth of the digital marketing experts. We have listed some of the SEO auditing tips by reaching the experts.

SEO Audit Tips

1.Check URLs:

The URLs play a vital role in finding a higher search ranking, and this matter caused problems for the digital marketing expert.

2.Removing the low-quality content:

Try to trash the content from your website, which is difficult to read and immerse the high-quality content in simple terms.

3.Prioritize discoverability:

When the website consumers won’t find your business products or services, content, or your brand name that is useless of running the business.

4.Delete the low-quality pages:

Along with knowing the website errors, one should need to remove the poor-quality website pages that add no value in the presence of the readers.

5.Checking the indexing of the website:

It is necessary to find if your website indexed more than one version because the Google search engine will treat them separately.

6.Fixing the broken links:

Trace the broken links and try to replace those links with the most valid links.

7.Mobile friendly website:

Go with Google Mobile friendly check to know whether your website is mobile-friendly or not.

8.Content Gap analysis:

To let the giant search engines like Google and Bing assign higher search rankings for your website, you need to figure out the content
patches on your website.

9.Create 10x effective content:

Find what is better performing at your website and turn to launch the most compelling content.

10.Website loading speed:

The website visitors will return when they find an excellent user experience at the first visit of your website, and this happens when providing the high-speed website.

11.Analyze the website code:

Make use of Google Page speed insights, which can help in the analysis of website code and assign the score.

12.Speed test:

Find the website speed over different regions by using the various tools like Pingdom.

13.Freeze specific website images:

Individual images on the website may load slowly and down the speed of the site and remove some of them when you use many in number or use image compressors.

14.Trash the useless plugins:

When you are adopting WordPress for your website, then it offers several plugins that are not necessary to build the page and trash the useless plugins by using Asset Clean Up.

15.Caching website:

Through the concept of caching, your business website will let your webpage load fast and make your returning visitors find a good experience.

16.Backlink analysis:

The research revealed that websites having a greater number of high-quality links would dominate the SERPs. The backlinks are high search ranking factors.

17. Avoid Duplicate Meta Tags:

The duplicate meta tags will become a threat to your website that face Google ranking issues.

18.Snippets optimization:

The featured snippets add value to the website by driving tons of clicks and website traffic as it appears on the organic search results and let the users click your website.

19.User Intent Signals optimization:

Google considers the user intents as the most valuable, which means when the user hit your listings and click the back button.

20.Installation of SSL certificate:

The websites carrying the Https connection will let Google add little website rank boost.

21.Crawling errors:

The crawling website errors are the bad signals for SEO, where the Google crawler shows issues in crawling and indexing.

22.On-page SEO:

The search engine rank can be improved through on-page SEO.

23.Find the duplicate content:

Google will not consider the sites with duplicate content to assign the search rank.

24.Quality of internal and external links:

To launch the most successful SEO audit, it is necessary to find the quality of internal and external links.

25.Track the progress:

To defeat the competitors, it is essential to analyze the performance of your website and immerse new technologies.

26.Robost.txt file:

The Robost.txt files let the Google crawler which pages are important on your website that should be crawled and which not.

27.Branded searches:

The people who are interested in searching your brand will give a strong signal to Google.

28.Social reputation of a website:

The websites having huge social media engagement will boost the website in the category of SEO.

29.Greater user experience:

The optimization of a website in providing an excellent website user experience is one of the factors in website auditing.

30.Penalization check:

Google always updates its algorithm that let the websites to face that challenge that drops your website engagement and then check the penalization.

31.SEO audit tool:

Make use of advanced SEO auditing tools to perform the most successful website.

32.Reverse Engineering:

While launching the SEO audit, the most important thing is reverse-engineering the competition.

33.Competitor Analysis:

Conduct the competitor analysis by researching on their website performance.

34.H1 Headings:

The addition of H1 tags in the website content will promote your website in a search engine by telling what the content is about.

35.Title Tags:

The title tags will be shown on the SERPs in the form of a clickable headline that adds SEO and social sharing.

36.Meta Descriptions:

The meta descriptions will be displayed in the search results of the search engine when the user searches for the key terms within the description.

37.Keyword Research:

Go ahead of identifying your business competitor’s website and try to steal their better performing keywords.

38.Technical SEO auditing:

The technical SEO audit helps in tracking the website issues, which blocks your website from ranking.


The addition of a call to action links and buttons will let the website visitors take action quickly.

40.Content performance:

Find which content you provide on your website goes well and what not over Google Analytics and Google Search Console.


The importance of this word is to make sure that your webpages load only with a single URL format.

42.Schema mark-up:

The schema mark-ups like HTML format tags can let your website content to obtain easy recognition by the search engines.

43.Contact Information:

Try to assign the full contact details on your website that makes it easy for the visitors to reach you quickly.


Through these Sitemaps, Google can identify your website pages and make sure to get the XML Sitemap then submit to the Google Search Console.

45. Find the thin content:

The lite content on your website no more exists in driving the better audience engagement as that not being treated by the SERPs.

46.Page updating opportunities:

The page updates will give a signal to Google while crawling, and the updation of the page will let you catch search engine yes that relevant.


The use of HTTPS finds huge demand in the digital marketing landscape as it is one of the signals for Google ranking.

48.Check brand name and rank:

Open the Google website and try searching for your business website.

49.Responsive website:

Try to build a responsive website that functions well on all devices.

50.Simple website structure:

The use of a flattened website structure is essential for SEO, and that helps Google to figure which pages of your website are significant.

Final Words

To expand the performance of your website, one should understand the Search Engine Optimization strategies by doing real-time research and try to adopt it on your website.

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