Social Share of Voice: The topic of social media is a hot-button issue for most companies. And it’s not just because people are talking about them! It’s also because they’re dedicating so much time and effort to their presence on these sites. But what if that investment was paying off?
What if you could measure the return on your social marketing efforts with data rather than relying solely on gut instinct?
Well, now you can with Share of Voice. Share of Voice is an analytics tool that tracks the share of voice on social media channels across all industries and categories. Hence, businesses know where to invest their energy and resources. Now there’s no excuse not to have your finger on the pulse!
In an age where social media is king, you need to be sure that your content is showing up in the feeds of all your followers.
They’ll also keep in touch with you about what’s trending so they know how to promote it best. Check out their website for more information!
What is Social Share of Voice?
Social share of voice is a metric that measures the amount of reach and engagement a brand has on social media. It can be challenging to measure this accurately, but brands need to stay up-to-date with the latest metrics.
It’s the number of times a tweet or post is shared across social media.
It’s a new metric that measures how often people talk about your brand on social media.
Social Share of Voice is the percentage of voice people are talking about your brand on social media.
A Social Share of Voice measures how much attention people give to your brand or product on social media.
Why Social Share of Voice is mattered to brands and marketers
Social Share of Voice is essential for brands. This tool helps measure how much a brand’s content is spread through social media.
If you want to get in front of customers, there’s no better way than social media. Sharing links and fun content can help reach a large audience that might not otherwise hear about your business.
Social Share of Voice is vital for brands and marketers to reach out to their target audience effectively. It is essential to know what social media channel influences our consumers because it makes us more thoughtful when planning and executing marketing campaigns.
The social share of voice is the ability to show that your brand or product has been talked about online. This can be done by adding a link back to the source, crediting them for their content, and linking it back to their site.
How do you measure social share of voice for your brand?
There are a couple of ways to measure social share. The first is by looking at the number of mentions your brand received compared to your competitors. The second is measuring how many times people retweeted or shared information about your brand on social media.
First, we collect data from our social networks. Then, we analyze this data to determine the popularity of your brand across different channels. Finally, we present you with metrics that are relevant to your business objectives.
A social media monitoring tool helps you understand how people are talking about your brand, which platforms they’re discussing you on, and the sentiment of those conversations.
Social share of voice is an essential metric for any brand. As a marketer, you’ll want to look at the total volume of conversations that mention your brand or product relative to competitors’ products.
How to measure social share of voice
There are a couple of ways to measure your social share of voice. One is by using a spreadsheet like the one shown above, or you can use online tools.
To measure your social share of voice, you should use a social media monitoring tool. These tools can tell you how many times your brand was mentioned on various platforms.
To measure your social share of voice, you’ll need to find the number of mentions on each network. You can do this manually by searching for your brand name followed by a specific keyword.
You can use a social media analytics tool to measure the trend of your brand.
Why is a high social share of voice significant for businesses
When people talk about your business, it’s because they’re interested and invested in what you do. They don’t care that you have a fantastic product or service; if they’ve never heard of you, then why should they invest their time into learning.
The results of a study showed that engaging content was shared more than the average post. On top of that, it’s an effective way to reach your target audience!
Social media is one of the most important factors to consider when marketing a business.
Sharing is one of the most important parts of having a successful campaign on social media. With a higher SOV, your business can build trust and gain more followers on your social accounts.
It is easier to reach your audience and get more trust if people like what you’re saying.
In your influence marketing program, you can use a social share of voice to measure the effectiveness of each campaign.
The best social media strategy is to focus on one of the major platforms and master it well. You’ll get more engagement and reach a wider audience than through having a presence across many networks.
Benefits of a high social share of voice
- Increased brand awareness
- Higher conversion rates
- More traffic to your website or blog
- Higher chance of being shared on social media platforms, which can lead to increased customer engagement and higher conversions
- Your brand is more recognizable.
- It helps you to build relationships with journalists and bloggers who may be interested in writing about your company or products.
- Increased brand awareness
- More people will know your company’s name and what you offer
- Your customers are more likely to buy from you because they trust your company
- You’ll have a better chance of getting into the news or being talked about on social media
- Positive customer sentiment
- Higher conversion rates
- More social shares and links to your content
- Increased reach
- Gaining a competitive edge
- More conversions and sales
- Enhanced brand awareness
Tips for increasing your Social Share of Voice
- Engage with your followers- ask them questions, promote their content, or share their posts
- Use hashtags to increase visibility.
- Share other people’s content and comment on it in a way relevant to the post you are sharing.
- Create a social media calendar that outlines which days you will post on each of your channels
- Make sure to include some “evergreen” content in the mix- posts that can be shared at any time, like quotes or memes.
- Pay attention to what’s trending and share articles about it from reputable sources.
- Share other people’s posts with relevant hashtags in the caption for more exposure.
- Use tools like Hootsuite or Buffer to schedule your posts ahead of time
- Post at the right time of day in your target market’s country
- Be genuine and authentic- don’t just post to get likes or shares
- Have a clear call to action on every post
- Create content that is interesting and engaging
- Share your content on all social media channels, including Facebook, Instagram, Twitter, LinkedIn, etc.
- Make sure to include hashtags in every post you share- it will help people find you!
- Share content that is relevant to your audience
- Use hashtags in your posts, and make sure they are trending hashtags
- Be active on social media channels- don’t just post once a day or not at all
- Respond to comments and messages quickly, even if it’s just a simple “thank you.”
The future and trends in Social Share of Voice
- The Social Share of Voice is a measure of how often people share content on social media.
- It’s an important metric to track because it helps us understand what content resonates with our audience and trending topics.
- This can help businesses identify their strengths, weaknesses, and opportunities for improvement.
- Social media is the new TV.
- Brands now have to think about their social share of voice
- The future of social media will be determined by how it impacts our mental health and whether or not we can trust what people post on it
- The social media landscape is changing quickly
- People are spending more time on mobile devices than they are on desktop computers.
- Social networks now have a “share of voice” in the way people consume and share information across all platforms, including TV, radio, print, and outdoor advertising.
- Snapchat’s growth is slowing down because it doesn’t offer any real utility to its users.
- Share of voice is the percentage of all social media messages about a brand or topic posted by people who have engaged with it in some way, such as liking, following, retweeting, replying to, etc.
- The future for Social Share of Voice will be driven by mobile usage and video content.
- Brands need to start focusing on their audience’s needs and want to continue dominating the market.
- A study by Shareaholic found that Facebook has the most social share of voice, with Twitter coming in second and LinkedIn third.
- This is because people are more likely to post on their personal Facebook page than they are on other social media sites like Twitter or Instagram.
- As a result, marketers should focus on creating content shared on Facebook rather than on other platforms.
If you want to know how your business is doing in the social media space, contact me for Social Share of Voice Consulting. I’ll analyze and give recommendations on what you need to do right now to make sure that people are talking about your brand online. It doesn’t matter if it’s Facebook, Twitter, Instagram, or Pinterest. Every platform matters when it comes to marketing success today. Let me help you get ahead!
Social Media is now one of the most important marketing channels, but it can be hard to get an accurate read on what your competition is doing. Social share of voice shows you exactly how well your social media messages perform compared to your competitors. If this sounds like something you would benefit from, please contact us for a consultation today!