Digital Marketing Glossary: The Ultimate Guide

Digital Advertising
Digital Marketing Glossary

The Ultimate List of Digital Marketing Terms

Guide to the widely accepted meanings of terms commonly used in digital marketing. This A-Z glossary has succinct definitions of the top 100 Digital Marketing Glossary.

Digital Marketing Popular Words is the most extensive list of marketing terminology, jargon, acronyms, and buzzwords available on the web. The digital marketing terms will help you understand every word and organize it in alphabetical order.

Did you know?

85% of advertisers are most satisfied only through mobile advertsing.

Digital Marketing Glossary


A/B Testings:

A/B Testing can be done to compare two variations of something against a variable. Often done to test the effectiveness of marketing tactics such as email marketing, landing pages, and different types of ads.


Google’s advertising system in which marketers bid on specific keywords to make their PPC ads appear in search

Affiliate Marketing:

Affiliate Marketing is a commission-based agreement between two websites. Where referring sites that agree to feature content or an ad (publisher) receive a commission on sales to drive traffic to another location (affiliate). If you visit the affiliate’s site, click on this advertisement and go on to perform a specified action (usually a purchase) on an advertiser’s website, then the affiliate receives a commission.


Application Programming Interfaces (APIs) are computer programming rules. They’re a system of tools and resources that allow developers to take information from one service or application to creatSoftwarere for another.


Attribution is often used to help determine which activity or group of events leads to the desired action. Attribution is most often measured as FirstTouch, Last-Touch, or Multi-Touch.


The group of specific people brands target with marketing.



Business-to-Business, or B2B, describes businesses that sell to other companies. Typically, high volume sales.

Did you know?

The conversion rate through mobile is high than other devices.


Business-to-consumer, or B2C, describes businesses that sell directly to consumers. Example: Apple or Adidas.


A personal or group of people updating, writing, and maintaining a blog. Blogging is a pillar of content marketing. Comments can be added to each blog posting to help create interactivity and feedback. Bottom of the Funnel:

The last phase of the business cycle is when customers are about to make a purchase or make an intended action.

Bounce Rate:

The number of website visits in which a user lands on a page, doesn’t interact with it, and then leaves the site.



Some web links that encourage a website visitor to visit a landing page and become a lead call to action are text links, buttons, or images. Some examples of CTAs are “Subscribe Now” and “Download the Whitepaper Today.”

Close-Loop Marketing:

Closed-loop marketing is being able to track every step of selling to a user. It has inbound marketing tactics/software, which is the primary benefit.


Content Management System (CMS). Web Applications that make website management secure and straightforward.

Did you know?

LinkedIn social media platform is being used by the 92% of B2B marketers.

Example: WordPress. These software tools or web services are used to create and amend the website content.


Cost-per-click. The cost an advertiser pays to acquire a click-through.


Click-through rate is the number of clicks an ad receives divided by the number of times the ad is shown (clicks divided by impressions = CTR).

Content marketing:

The creation and sharing of online content like videos, images, infographics, articles, etc.

Conversation Rate:

The percentage of people who take the desired action on a website (buying something, sharing something, etc.) It is calculated by dividing the number of goal achievements by the total number of visitors.


The multiple screens (for example, a desktop, an iPad, and an iPhone) users have. Marketers try to determine which messages work best for which devices.


Get ideas, information, or input from other publishers, freelancers, clients, or members of your audience.



A Website that collects links to websites much like a search engine, but instead done by humans rather than web crawlers. They are not going to be fooled by spam, but they cannot index nearly as many links as a search engine and stick to one topic.

Digital Marketing Calendar:

A time-based structure can be provided by this tool and discipline for the digital marketer in planning, assigning, creating, and delivering content to the marketer’s target audience.


Distribution means by which a product or service is delivered to its end-user or customer.


Editorial Calendar:

A calendar is used for scheduling, creating, drafting, and even tracking the content of a blog.

Did you know?

Based on the location 30% of mobile searches will take place.

Email Marketing:

Emails that solicit something from users. Used to promote, advertise, request, connect, or even build loyalty.


The amount of interaction a piece of content gets from users. Measured by likes, shares, comments.


Content that has the value that lasts past the publish date and continue to be used and referenced by users long after created.



Where users input their information on a web page in exchange for something. For example, filling out a contact form with name and email information in exchange for a free downloadable ebook.


Google My Business:

It is a free tool for businesses to manage their online presence across Google, including Search and Maps. Used to verify and edit business information.



A word or phrase following a hash sign that’s used to identify group-specific topics.


An acronym that stands for HyperText Markup Language, which is used to write web pages. HTML is at the root of every web page.



The number of times a user sees or interacts with an ad in any way. Inbound Link: A link on another website to your website.

Influencers/Influencer Marketing:

Marketing that uses leaders or famous icons of a market to promote your brand.


Infographics are a visual representation of a piece of content or data. Often used to condense a lot of information, such as statistics, into an easy to understand, visually appealing image.

Interstitial Ads:

Ads that pop up when a user clicks on a new page online.



Topics and phrases that get indexed in search results. In paid search advertising, advertisers try to rank for keywords relevant to their business that users will search for.


The measurement of how well a company is achieving its business objectives. Landing Page A page strictly used for leads that promote, markets, or informs about a particular offer, event, or item.



A user who shows interest in products or services (people who fill out information forms, request more info, etc.).

Link Building:

The process of trying to get external pages to link to a specific website or page on a site.

Long-Tail Keywords:

Specific search phrases containing keywords of 3 or more words.



Snippets of text that describe a page’s content and appear in a page’s code. Meta comprised of Meta Keywords Attribute, keywords that are relevant to the page; Title Tags, text search engines use to as the “title” of the whole page; and Descriptions, which provide information about the page under its listing on a search engine.

Middle of the Funnel:

The middle stage of the user/business cycle is when a visitor further investigates products, services, or solutions.

Mobile Marketing/Optimization:

Mobile Marketing or Optimization is advertising, measuring the website performance for mobile devices. (phones, tablets).


Native Advertising:

Subtle advertising that relates to the platform appears to seem natural and part of the user’s experience.

Unlike interstitial ads, native ads aren’t interruptive and appear one with the platform they look on.

No-Follow Link:

A link is used to tell search engine crawlers not to follow back to linked websites. Used to avoid search violations or affiliations with spam.


Off-Page Optimization:

Incoming links and references that impact the ranking/indexing of a webpage in search results.

On-Page Optimization:

SEO is based on a single webpage that works with the mechanics of a specific page (title tags, URL, HTML).


Page Views:

An instant of an internet user visiting a specific page on a website. Used by marketers to evaluate the reach of a site.


Adverse effects of a website’s search rankings based on algorithm updates or manual review of a site made by a search engine.


A paid form of advertising is used by marketers through tools like Google AdWords or Facebook Ads. The advertiser pays the tool every time a user clicks on the ad, thus giving it the name Pay-Per-Click.


Responsive Design:

Website development that adapts to how users view a website. Example: a site that is designed to respond accordingly to a user that is on a desktop and a user that is on a tablet.


The practice of putting targeted ads in front of an audience/user that has viewed your website or products before as they browse another site on the internet. Example: seeing a pair of shoes you abandoned in a shopping cart appear in an advertisement while checking Facebook.

Rich Snippets/Text:

Rich Snippets are used to describe the data markup. To understand each page’s information better, the site manager can add to the existing HTML tags.


An acronym for return on investment. ROI measures the benefit or return on expenditure.



An acronym that stands for Software is as a service. SaaS is a software licensing and delivery service and is sometimes referred to as software on demand.


An acronym for search engine optimization. SEO is the process of manipulating a website or web page, which, in turn, affects its position in search engines’ outstanding results.

Social Media:

Digital platforms are designed to allow the creation and sharing of information.


Top of the Funnel:

The first stage of the online/business cycle in which leads are just beginning to interact.

Did you know?



User Interface (UI) refers to how a user and software (website or app) interact. The goal for most marketers is to have a user-friendly UI that results in a positive user experience.


A Uniform Resource Locator, or URL, is the specific address for a page on the web. UX User experience, or UX, references the overall experience a person has when using a product, website, or application.


Viral Content:

A piece of content, such as an image, video, or article, rapidly spreads online through social sharing and website links.

This digital marketing term has helped you understand the most critical words in the digital marketing world.

There will be some changes or can add to further marketing purposes. These are the most used words in every digital marketing.


The ever-evolving world of digital marketing comes with its own unique language, comprising various acronyms, technical terms, and industry-specific jargon. Staying up-to-date with this terminology is crucial for marketers, business owners, and professionals seeking to navigate and succeed in the digital landscape.
This comprehensive digital marketing glossary serves as a valuable resource for individuals looking to enhance their understanding of key concepts and communicate effectively within the industry. By familiarizing yourself with these essential terms, you can confidently engage in conversations, collaborate with peers, and make informed decisions that drive your marketing efforts forward.

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