Google My Business: Guide to Location Based Marketing

Digital Advertising
Google My Business

Google is the most extensive search engine, and people are relying more and more on Google to discover services in their area. Google My Business is designed to be useful for businesses such as stores, venues, and others that offer services to a physical address.

There are some eligibility conditions to use Google My Business. Companies that do not make in-person contact with customers who do not have a material mailing address should not use this service.

Benefits of Google My Business

People use Google to find information, and Google provides information to users through search results or maps. It said that more than five million searches are made through Google every day. There are many benefits of using Google My Business to market your local business. Your business can show up in local Google searches, which is going to be beneficial for your business in many ways.

Did you know?

3.8 million people are using Google My Business for searching Location and Contact Details.

  • The businesses that are using Google My Business will appear both on Google Maps on mobiles or desktops or any other resources that make use of this data.
  • Listing the business on Google My Business is free. Using this tool can put your business in the form of many potential customers. Though there are other similar services, most of them are paid services.
  • Google My Business is user-friendly.
  • This tool gives the customers easy access to details of the business, such as hours of operation, website, phone number, etc.
  • The businesses can appear prominently in local three-pack, making it easy to tap potential revenue.

Listing on Google My Business

Registering a local business in Google My Business is very easy if the instructions are followed carefully. The first thing to do is to create a Google Account if you do not have one. A Google Account will allow you to manage all the services offered by Google.

From the Google account, access the page. Click on’‘Get Started for Free” If your business is new, click on add a new listing’’ option, or if the information of your business already exists with Google, then claim the market.

Did you know?

60% of Clients Go for Google My Business to track Location, Industry, Website, Office Hours and Contact Info.

For new companies, you must provide the name of the business, address, and contact details. Google asks you to select five categories to describe the industry.

These cannot change later, so you must be very careful while choosing them. Google also suggests a type that you must want. It will ask you to enter the opening hours, payment methods, and other details.

There is also the provision to add photos or videos related to the business. Preview as it appears on Google Maps. Verification by phone, postcard, or SMS is required before Google lists the industry in search results.

Ensure that wherever your business is listed online, it has the same name, address, and phone number.

Things to Know About Google My Business

  • The business listing is based on location and depends on the verified information of the business, third-party providers, etc.
  • when creating or making changes to the Google My Business profile, the account is verified for which a PIN send to either the physical address or the phone number provided by the user.
    • Verifying the account allows for the sharing of more information about the business with prospective customers and expands brand reach. Verification of the account allows for the addition of photos of the industry, the writing of the company’s description, the creation of reviews, uploading videos, and offering coupons to customers.

Did you know?

Use Google My Business To See How Customers are searching your Business and From where they Are.

  • The dashboard of Google My Business allows for the management of updates and business information on Google.
  • The followers of a business page can offer reviews and feedback or post them on the profile.
  • It also allows for the review of metrics from Google Analytics accounts and YouTube channels related to the business.

Limitation of Google My Business

Any business irrespective of size and location can benefit from using Google My Business service. Companies with a physical location can get many benefits.

Going through the verification process is essential to take full advantage. But it is also necessary to understand the limitations.

A mailing address or physical address is a must for any business to use Google My Business. If yours is a home business, specify the physical address to create the profile, hide the address, and determine the service area.

Understand the quality guidelines of Google before updating the business. Failure to do so will prevent being approved by Google to appear in the search engine. Keep in mind that this service offered in only a few countries.

When adding the new listing, enter the country from drop money and ensure whether the business is eligible to be listed.

Did you know?

Claim Your business on Google My Business add Images of your Business 42% of the request from Google Maps to Locate Business.

There is no way Google accepts payments to include the company in natural search results. You will have to use other methods such as AdWords program for paid advertising.

Online reviews matter most for potential customers. Therefore, you should have online reviews on your Google My Business profile.

The analysis and ratings that appear beside the name of the business in the 3-pack can affect the purchase-making decisions of potential customers.

Using Google My Business is the easiest way to build online visibility. Keeping track of the changes in search engine algorithms is challenging but necessary.

Having some professional executing the SEO strategy and making changes to it is crucial to improving the online presence and visibility. Using this can attract attention from the local audience online.

Local Marketing Tools for Local Business Marketing

The involvement in the promotion of goods and services is the technique of marketing tools. Selling their products and services to the public will make extensive use of different types of marketing tools needed for business.

By targeting Internet users to find information about goods and services in their area, we can capture more customers through small businesses. In the port the transaction, marketing tools can be described as the 3 Ps:

The product, Promotion, Price. The reason for choosing a port business is to the handling of specific traffic or for new investment. Research shows that 46% of all searches on Google are local searches.

Top 10 Must-Have Local Marketing Tools for Small Business Success Mobile Responsive Website

Responsive Web Design(RWD) Tool:

Responsive Web Design Tools are optimized for a wide range of devices. This helps to stay consistent and provide continuous support to multiple platforms.

Image Source: Wikimedia Commons

Citation Tracking/Builder (SEO):

It helps to track your local citations, spot Nap issues, and also find new citation sites. Track your local quotes, spot NAP issues, and find new citation sites.

Keyword Research (SEO/PPC):

Keyword research is a fundamental part of pay-per-click marketing and the success of search engine optimization (SEO). It is especially relevant for freelance writing, online publishers, and bloggers.

Competitive Analysis (SEO/PPC):

It is a critical analysis of your company’s marketing plan to identify your competitors and evaluate their strategies to determine the strengths and weaknesses of your product and service.

Link Monitoring (SEO):

In this, it automatically checks your links managed by Link Manager for activity, change in status, and performance.

Traffic Monitoring:

Monitoring your network traffic leads to the proper utilization of your enterprise network bandwidth and helps improve organizational productivity and efficiency.

Call Tracking:

Call Tracking Metrics is helping businesses track, manage, and automate calls.

Social Media Automation:

Using this tool, you can make your time spent on your social media online marketing productive and portable.

Email Marketing:

It is used to develop relationships with potential customers or clients. It is a line segment of internet marketing, which encloses online marketing through websites, social media, blogs, etc.

Easy Payments:

Secure Payments is a safe, simple, reliable way to make all online payments easy.

These are essential tools for local marketing and are useful in our daily lives. Also, we have Bonus Local Marketing Tools such as WordPress, Ubbersuggest, canvas, TweetFull, etc., achieving customer needs by using these tools to achieve success.


Google My Business (GMB) stands as a pivotal tool in location-based marketing, offering businesses a powerful way to enhance their local visibility and engage directly with their target audience.

By optimizing your GMB listing through accurate information, regular updates, engaging photos, and prompt customer interaction, you can significantly improve your local SEO, attract more foot traffic, and enhance customer trust.

Moreover, leveraging the analytics provided by GMB can help fine-tune your marketing strategies and better understand customer behaviors. As consumer habits continue to evolve towards local and personalized search results, mastering GMB becomes crucial for any business looking to thrive in the digital landscape and capitalize on local search opportunities.

Call: +91 9848321284


Related articles

Related articles

Contact us

Partner with Us for Comprehensive AI Marketing Solutions

We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a discovery and consulting meting 


We prepare a proposal 

Schedule a Free Consultation